The foundation
Your branded venue pass
Member or guest identity, tier, member number and useful links in Apple Wallet or Google Wallet. Your venue’s brand, on the phone they already carry.
Venues & hospitality · Member & guest activation
SmartMembers for venues & hospitality
Your venue in their wallet. A reason to come back.
A branded digital pass is the starting point. Add timely notices, supplier perks or Tournament Forge to support repeat visits and commercial activation — alongside the systems you already run.
1:49 venue overview. Harbourview Club, supplier offers and competitions are illustrative. Pass appearance, location relevance and notification delivery depend on the wallet platform and member settings.
A modular proposition
Start with the pass. Add what earns its place.
A useful member connection first, with enhancements chosen around your venue, your suppliers and the outcomes you want to measure.
Optional enhancement
Timely venue notices
Share bistro specials, member events and weekend entertainment. Selected pass changes can prompt lock-screen notices, subject to wallet rules and member settings.
Optional partner layer
Supplier-funded perks
Give food, beverage and local partners a useful activation channel. Linked offer passes carry their own code, expiry and redemption status; staff-scan workflows can operate without a till integration.
Optional partner module
Tournament Forge
Bring regulars and teams together with skill challenges, weekly leagues and leaderboards. Connected rankings and wallet updates can be included through an agreed integration.
From first visit to regular
A simple next step, right at the venue
Turn existing touchpoints into a member relationship without asking guests to download another app.
- 01
Scan
A QR at the table, bar or reception — or a link in a booking confirmation.
- 02
Join
A venue-branded page captures the details and consent your program needs.
- 03
Add
Members and guests choose to save the pass to their phone’s wallet. No new app.
- 04
Return
Useful venue information and optional benefits give them reasons to reconnect.
One venue or a venue group
Local identity. Shared operations.
Members join their venue, not an anonymous network. A group or technology partner can manage the program centrally while each venue keeps its own identity.
Each venue, its own brand
Venue-specific joining links, colours, logos and wallet artwork. People see the club or hotel they know.
Local and network benefits
Keep venue-owned offers relevant to that venue’s members, with network-wide benefits available across the program.
A partner-led rollout
Agree a repeatable setup with your hospitality technology or marketing partner. Assigned program access keeps day-to-day work with the people running it.
Operational reality
An engagement layer, not another till system
Keep membership records, points calculations, payments and venue operations with the systems that already own them. Start with a standalone pass where appropriate; agree any connected data or scanning requirements before rollout.
Useful without a POS project
A branded pass, useful links and selected offers can start without changing your till. Door entry, kiosk acceptance, points sync and automated transaction redemption require compatibility checks and separately agreed integration.
Measure activation honestly
Track joins, passes issued and offer engagement. Recorded staff-scan redemptions can support supplier reporting where that workflow is enabled. A link click is not a verified sale, redemption or repeat visit.
Start with your flagship venue
Prove the engagement. Then grow the group.
One venue, one branded pass and a focused pilot. Agree the setup, who manages it and the measures of success first. Add supplier perks or a league only when they support the commercial case.