SmartMembers

    Cause

    Give supporters something to carry, not just something to give

    Charitable and cause-based organisations spend heavily to acquire supporters and then have little to offer them between appeals. A supporter credential turns a one-off gesture into an ongoing relationship.

    Talk to us about your program
    Kindred Foundation

    Supporter

    Tom Whelan

    Supporter 2 104

    Since

    2021

    Status

    Patron

    Kindred Foundation — an example supporter credential

    An illustrative program, not a customer.

    The opportunity

    Supporter attrition is mostly a recognition problem. People stop giving to organisations that never acknowledge them.

    • Supporters hear from the cause only when it needs something
    • There is rarely a tangible sign of supporter status
    • Partner benefits, where they exist, are hard to distribute and harder to track
    • Building supporter technology is a poor use of restricted funds

    The program you could run

    A supporter program in your name, where status and benefits sit in the supporter's wallet.

    • Branded supporter credential showing status and supporter since
    • Partner and community benefits distributed as offers
    • Campaign-specific join pages for appeals and events
    • Consent and communication preferences captured properly at join

    How SmartMembers powers it

    The credential layer and the benefit distribution, connected to your supporter records.

    • Apple and Google Wallet supporter and offer passes
    • Supporter verification against your existing CRM where one is connected
    • Offers issued to all supporters, a segment or an individual
    • Consent capture with versioned terms and marketing preferences
    • Per-campaign reporting on joins and engagement

    Why the organisation cares

    Retention costs far less than acquisition, and recognition is what drives it.

    • Supporters have a visible, ongoing connection to the cause
    • Partner benefits become a reason to engage rather than an admin burden
    • Campaign performance is measurable at the join and engagement level
    • The program runs on shared infrastructure rather than a bespoke build

    The experience

    What the supporter does

    Recognition arrives without another login to remember.

    1. 01

      Scans a code at an event, on an appeal or in a thank-you message

    2. 02

      Joins the supporter program on your branded page

    3. 03

      Adds the supporter credential to their wallet

    4. 04

      Receives partner benefits and updates as the cause distributes them

    SmartMembers provides the supporter credential, benefit distribution and engagement layer. Donation and payment processing are handled by your existing fundraising platform, not by SmartMembers.

    Talk through your supporter program

    Tell us how supporters reach you today and we will show you what a credential could add.

    Talk to us