Membership, rewards and engagement programs
Your program.
Your brand.
Your members.
SmartMembers provides the technology behind modern membership, rewards and engagement programs — connecting your members, supporters, customers and communities with the benefits and experiences that matter to them.
Rewards
Priya N.
Card #3
Stamps
7 / 10
Next
Free cup
Supporter
Tom Whelan
Supporter 2 104
Since
2021
Status
Patron
Membership
Alex Moreau
No. 100 482
Points
4,820
Tier
Gold
How it fits together
You own the program. We provide the technology underneath it.
People join your program, not ours. SmartMembers never appears between your organisation and the people in it.
SmartMembers
The technology platform
- Joining and identity
- Wallet credentials
- Data connections
- APIs and controls
Your program
Branded and owned by you
- Membership
- Rewards
- Cause
- Travel, Shop Local, Community
Your audience
The people it is for
- Members
- Customers
- Supporters
- Local shoppers and communities
One platform. Many ways to engage.
Different programs, the same foundations
Each of these is a program model rather than a separate product. The credential, the joining journey and the data connections stay the same underneath.
Membership
Modern digital membership for clubs, associations and other member-based organisations.
Rewards
Branded rewards and loyalty programs that give customers a reason to come back.
Cause
Supporter programs that connect people with benefits and experiences around a cause.
Travel
Travel-related membership and rewards experiences.
Talk to us about this model
Shop Local
Connect consumers and local businesses through shared rewards.
Talk to us about this model
Community
Programs that bring businesses, members and communities together.
Talk to us about this model
What the member sees
Join, receive, use, stay current
Nothing is asked of the person beyond a scan and a tap.
- 01
Join
Someone scans a code or follows a link and lands on your branded page. No app, no password.
- 02
Receive
A credential in your colours goes straight into Apple Wallet or Google Wallet.
- 03
Use
It identifies them at a counter, a kiosk or a partner, and carries relevant offers.
- 04
Stay current
Points, tier and status refresh from your own system, so the card is never stale.
Why organisations use it
A program you own, live far sooner
The program is yours
Your name, your artwork, your rules and your relationship with the people in it. We are the layer underneath.
Configuration, not a rebuild
Branding, credential design, venues, campaigns and join rules are set up rather than developed.
Nothing has to migrate
Your existing membership or CRM system stays the record of truth. We read from it and issue against it.
Participation you can see
Join funnels, credential issuance, offer distribution and redemption are reported per program.
Platform capabilities
What comes with every program
The same infrastructure sits under every program, whatever it is called and whoever it is for.
- Branded joining and identity
- Apple and Google Wallet credentials
- Membership and offer passes
- Local offers and redemption
- Connected profile, points and tier
- Member access and portal
- Campaigns and venues
- Analytics and usage reporting
- Authenticated identity API
- Per-program keys and audit
Works with what you already run
Nothing has to migrate
Most organisations already have a membership or CRM system, and replacing it is not on the table. SmartMembers connects to it — verifying members, reading profile, points and tier, and issuing credentials against records that stay where they are.
How integration worksMember verification
Check an existing member against your system before issuing anything.
Profile and points reads
Show current balance, tier and status on the credential.
Webhooks and refresh
Update credentials when something changes on your side.
Identity API
Let your other products resolve a member from a tap or scan.
Merchant and transaction capabilities, including SmartTap and Square tracking, are optional external integrations rather than native SmartMembers functionality.
Proof
One platform, completely different brands
These are illustrative programs, not customers. They show what the platform does best: disappear behind whoever is running the program.
Membership
Alex Moreau
No. 100 482
Points
4,820
Tier
Gold
Rewards
Priya N.
Card #3
Stamps
7 / 10
Next
Free cup
Supporter
Tom Whelan
Supporter 2 104
Since
2021
Status
Patron
Traveller
S. Okafor
NP 55 908 210
Points
38,410
Tier
Platinum
Local rewards
Jess Lindsay
Local 8 041
Credit
$12.50
Shops
31
Membership
M. Chandra
Life member
Since
2019
Access
All venues
Same joining journey, same credential structure, same data connections. Different names, colours, wording and audiences. Real customer stories will be published here as programs go live.
Tell us about the program you want to create
Bring the idea and the systems you already run. We will show you how it would work, in your colours, on a real phone.